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Remember when we used to buy CDs? That era seems a long time ago today. On June 30, 2015, Apple shook up our listening habits once again with the launch of Apple Music. After transforming the music industry with iTunes and the iPod in the 2000s, the Apple firm was now tackling music streaming. Thanks to Fameways, you can now create a buzz on this platform thanks to our quality marketing services such as our Apple Music streams.
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The Apple Music story is deeply rooted in Apple's musical DNA, a legacy that dates back to the days of the first iPod and Steve Jobs. Today, the service continues to innovate, offering an ever richer and more personalized listening experience.
$4,00 → $70,00
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A promising start
It all began with a check... and not a small one. In 2014, Apple paid the modest sum of $3 billion to acquire Beats Electronics. An acquisition that didn't just involve the famous, fashionable headphones. The deal also included Beats Music, the nugget that would become the technological heart of Apple Music.
Apple CEO Tim Cook made no mistake. To bring this ambitious project to fruition, he surrounded himself with the best: Jimmy Iovine, Dr. Dre and Trent Reznor, the visionaries behind Beats, were the architects of this new musical adventure.
A complete service that doesn't do things by halves
Imagine a music library so vast that it would take you several lifetimes to listen to it all. That's what Apple Music offers, with over 90 million tracks just a click away. But that's not all.
The service offers three major pillars:
- A titanic music library giving access to virtually all commercially available music
- Apple Music Radio (formerly Beats 1), a live radio station where renowned DJs like Zane Lowe mix 24 hours a day from Los Angeles, New York and London
- A former social feature called “Connect” (now defunct) that allowed artists to interact directly with their audience
The technical power behind the music
Like an orchestra conductor directing his musicians, Apple Music relies on a complex cloud infrastructure. Data centers around the world work in harmony to deliver a seamless experience. An interesting fact? Contrary to Apple's habit of jealously guarding its services within its ecosystem, Apple Music is available on Android. A rare strategic decision that demonstrates the company's desire to reach as many listeners as possible.
When artificial intelligence becomes a music lover
Have you ever noticed how Apple Music seems to guess your musical tastes? It's not magic, but the result of meticulous work by a team of passionate engineers. They have developed sophisticated algorithms that analyze your listening habits to suggest the music that's right for you.
The crux of the matter: the business model
The way it works is simple: you pay a monthly subscription fee, and Apple passes on around 70% of the revenue to music creators (labels, artists, publishers). A fair share that has become the norm in the music streaming industry.
Innovation for your ears
Over the years, Apple Music has constantly reinvented itself. The service has introduced :
- spatial audio with Dolby Atmos for total sound immersion
- Lossless audio for demanding audiophiles
- Real-time lyrics for karaoke lovers
- Advanced Siri integration for voice-controlled music playback
Not to mention exclusive content, such as music documentaries and live sessions recorded in Apple Stores around the world.
A musical revolution
With over 100 million paying subscribers by 2024, Apple Music has established itself as a key player in music streaming, alongside its rival Spotify. The service has helped standardize the subscription-based streaming model, profoundly transforming the music industry.
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