What you need to know about the Facebook update

The most used social platform in the world has just unveiled its major new update. Facebook recently announced five drastic new rules that will radically transform how creators publish content. These changes aim to promote originality, strengthen authenticity, and eliminate fraudulent practices on the platform. Ignoring these new guidelines could have devastating consequences for your digital presence.

Following this update, Facebook has already removed more than 23 million accounts in violation. Your profile could be next. How to avoid deletion? What are these new rules? Let’s discover together everything you absolutely need to know to maintain your presence on Facebook in 2025.

1. Intensive fight against spam content and misleading promotions

Facebook is significantly strengthening its position against unwanted content. The platform specifically targets certain categories of publications deemed harmful to the user experience.

From now on, distributing content related to unauthorized gambling or misleading promotions will automatically result in a suspension of your algorithmic recommendation. In simple terms? Your content will no longer be suggested to users in their news feed, drastically reducing your organic reach.

Publications soliciting donations through unverified crowdfunding systems are also in the crosshairs. Facebook considers these practices as potentially fraudulent and now severely penalizes them.

Excessive and poorly framed giveaways are also subject to increased scrutiny. The difference? Facebook doesn’t automatically remove this type of content but meticulously examines each case to determine if it’s an attempt to manipulate the algorithm.

How to avoid sanctions?

To maintain a healthy presence on the platform, prioritize content that is authentic and value-adding. If you organize contests, make sure you strictly comply with Facebook’s terms of use.

Professional creators should document each promotional campaign and keep evidence of transparency in their approach. Facebook values traceability and honesty in interactions with your community.

2. End of multi-posting: new duplicate content policy

A common practice has just been officially banned: posting the same content multiple times across different pages or profiles. Facebook has developed a sophisticated detection system capable of automatically identifying identical content shared across multiple channels.

This update aims to favor original creators. Source content will now receive a significant boost in the algorithm, while duplications will be progressively penalized, potentially leading to complete demonetization of the pages concerned.

The objective? Reduce news feed clutter and enhance the diversity of content offered to users. A strategy that perfectly aligns with Facebook’s desire to become a more qualitative platform.

How to adapt your strategy?

If you manage multiple pages, you must now create unique content for each channel. Personalization becomes the key to maintaining a multi-page presence without risking sanctions.

For creators who want to share the same message across different profiles, one solution is to substantially modify the presentation, format, or approach angle of the content. Think of Facebook as a network of distinct ecosystems rather than a monolithic platform.

Creating a differentiated content strategy for each page requires more effort. But it’s like preparing different dishes for each guest: the result largely justifies the additional investment.

3. New restrictions on misleading thumbnails and excessive hashtag usage

Facebook officially declares war on clickbait tactics. The platform now severely penalizes the use of misleading thumbnails that don’t faithfully reflect the actual content of posts.

This third rule also applies to excessive use of hashtags unrelated to the shared content. Creators who saturate their descriptions with irrelevant keywords solely to improve their visibility will see their reach significantly reduced.

Facebook’s artificial intelligence system can now analyze the correlation between your thumbnail, your hashtags, and the actual content of your post. A flagrant inconsistency automatically triggers a manual review that can lead to sanctions.

Recommended best practices:

Facebook advises limiting the use of hashtags to three or five maximum per post. These hashtags must be directly related to the topic at hand to avoid any suspicion of manipulation.

Regarding thumbnails, favor authentic images that faithfully represent the content of your post. Exaggerated facial expressions, misleading superimposed text, or sensationalist photo montages are particularly monitored.

This new approach promotes honesty in communication. Quality content doesn’t need gimmicks to attract attention – it naturally stands out through its relevance.

4. Mandatory identity verification and fight against fake profiles

The fourth rule perhaps represents the most radical change. Facebook is launching a massive identity verification campaign for all active accounts. The 23 million profiles already deleted are just the beginning of an unprecedented cleanup operation.

From now on, any account whose name does not match the documented real identity of its owner risks permanent suspension. This rule applies particularly to content creators who use artistic pseudonyms as main profile names.

This strict policy aims to eliminate scammers who create fake profiles to solicit funds or impersonate well-known personalities. A problem that has become endemic in recent years.

Protect your digital presence:

If you currently use a pseudonym for your personal profile, two options are available to you:

1. Modify your profile name to match exactly your official identity documents
2. Create a new authentic profile and add it as an administrator of your existing pages

The second option is particularly recommended for established creators. Indeed, if your main profile is deleted for identity non-compliance, all your associated pages may also be permanently lost.

Facebook plans to deploy identity verification requests progressively, starting with flagged accounts or those showing suspicious activities. Anticipating these checks will save you from unpleasant surprises.

5. Exclusive promotion of original content and sanctions against copy-paste

The fifth rule constitutes the heart of this major update: Facebook is completely reorienting its algorithm to favor original content and penalize copy-paste practices without added value.

This new directive clearly distinguishes two categories of creators: those who produce original content and those who share existing content. If you belong to the second category, your economic model is directly threatened by this update.

Facebook doesn’t systematically penalize all sharing of third-party content, but now requires substantial transformation. Specifically, you must modify at least 60-70% of the original content to avoid being considered a simple duplicator.

How to add value to shared content?

For creators who rely on existing content, several strategies can be adopted:

Creating “reaction videos” where you comment on the original content adds a sufficient personal dimension. You can also completely transform the narrative approach by disabling the original audio and creating your own storytelling around the images.

Creative editing constitutes another viable solution. Compiling different sources to create a new coherent and informative work represents significant added value in the eyes of the Facebook algorithm.

Absolutely avoid the temptation of simple download/repost. This practice, once tolerated, is now systematically detected and penalized, potentially leading to immediate demonetization of your page.

Impact on the Facebook creator ecosystem

These new rules will profoundly transform the landscape of creators on Facebook. Users with a strategy based on originality and authenticity can expect a significant increase in their visibility and revenue.

Conversely, accounts primarily relying on sharing viral content without substantial transformation will gradually see their reach diminish, potentially disappearing from the Facebook ecosystem entirely.

This strategic reorientation is part of a broader trend in social platforms to prioritize quality over quantity. A similar evolution has already been observed on other networks like YouTube and TikTok.

Revealing statistics

According to the first available data, the implementation of these new guidelines has already led to:

• An average increase of 43% in engagement for original content creators
• A 67% reduction in the reach of publications identified as duplicative
• The removal of 23 million fraudulent accounts since the announcement
• An overall improvement of 31% in user satisfaction regarding the quality of displayed content

These figures clearly demonstrate the effectiveness of the measures put in place and their positive impact on the overall user experience. The platform is gradually becoming healthier and more relevant.

How to effectively adapt to these new rules?

Faced with these major changes, adaptation becomes imperative. Here are some concrete strategies to transform your approach and thrive in this new Facebook environment.

Start by auditing all your existing content. Identify potentially problematic publications and proactively modify them before they trigger algorithmic sanctions.

Develop an original content strategy adapted to your area of expertise. Creating authentic value requires more effort but generates significantly superior results in the long term.

Recommended tools for the transition

To facilitate your adaptation to these new rules, several tools can be particularly useful:

Content analysis platforms like ContentIQ or Originality.ai allow you to automatically evaluate the degree of originality of your publications. An excellent way to verify that you respect the minimum transformation threshold of 60-70%.

Planning tools like Creator Studio help you maintain consistency in your publications while diversifying your content across different pages and profiles, thus avoiding sanctionable duplications.

Pre-approved identity verification services by Facebook can significantly accelerate the process of making your profile compliant. A proactive approach that will save you from inconvenience.

Conclusions and future perspectives

Facebook 2025 clearly marks a turning point in the platform’s history. By emphasizing originality, authenticity, and quality, the social network reaffirms its desire to create a healthier and more engaging digital environment.

Creators who fully embrace these changes will make them a major competitive advantage. Conversely, those who cling to old practices risk seeing their digital presence gradually erode.

This evolution is part of a broader trend in the modern internet: the end of the era of recycled content and the beginning of a new epoch where authenticity becomes the most precious digital currency.

The good news? These changes, although demanding, create a more level playing field where real creators can finally be rewarded commensurate with their efforts and talent. Facebook is gradually becoming once again a space for authentic expression rather than an echo chamber for viral content.