The new Snapchat 2025 monetization program: How to make money

On February 1, 2025, Snapchat will launch its new unified monetization program for creators. This major change aims to simplify the compensation system by merging Spotlight and Stories programs under the same banner.

Introduction

Since January 1, 2024, Snapchat has announced a complete overhaul of its monetization system. This significant transformation will take effect on February 1, 2025, bringing new opportunities for content creators. This new unified monetization program for creators means that Snapchat Spotlights and Snapchat Stories will now be paid under the same program, simplifying the compensation process while establishing precise eligibility criteria.

New Requirements of the Monetization Program

Basic Eligibility Criteria

Eligible creators will be able to monetize their Spotlight videos longer than one minute. This strategic decision aligns with competitors’ practices, notably TikTok, which also favors longer content. Here are the main requirements:

• You must have at least 50,000 followers
• You must post at least 25 times per month to stories or spotlights
• You must post to either Spotlight or public stories on at least 10 distinct days

Performance Objectives

You must achieve one of the following objectives over a period of 28 days:

• 10 million Snap views
• 1 million Spotlight views
• 12,000 hours of view time

Strategies to Achieve Objectives

Optimal Use of Spotlight

To post on Snapchat Spotlights, simply select a video and click the arrow. As long as you have a public profile, you can click on Spotlight and upload your content. This feature is similar to TikTok, YouTube Shorts, or Instagram Reels.

Automation of Posting

Using tools like Repurpose.io allows you to automate content posting across multiple platforms. This approach offers several benefits:

• Automatic scheduling of posts
• Synchronization between different platforms
• Optimization of posting time

Optimization of Your Content Strategy

If you are trying to meet these requirements, it is highly recommended to start posting now to reach the threshold of 50,000 followers. Creating regular and engaging content is essential for maintaining consistent growth.

Effective Content Management

You can set up connections to your Snapchat and TikTok or any other social media platforms you use, then create automated workflows. This approach allows you to optimize content distribution while maintaining a consistent presence across all platforms.

Conclusion

Snapchat’s new monetization program represents a significant evolution in the social media ecosystem. This transformation of the monetization system offers new opportunities for content creators while establishing clear and achievable criteria. To succeed, it is essential to start building your presence now and use the right tools to optimize your content strategy.

FAQ

When does the new program take effect?

The new Snapchat monetization program will be launched on February 1, 2025.

What is the minimum duration for videos to be eligible for monetization?

Videos must be longer than one minute to be eligible for monetization.

How can I increase my views on Spotlight?

Regularly posting engaging content and using automation tools like Repurpose.io can help you achieve your view objectives.

Can I monetize both my Stories and Spotlights?

Yes, the new unified program allows the monetization of both types of content under the same conditions.

How many times must I post per month?

You must post at least 25 times per month to stories or spotlights, with posts on at least 10 distinct days.